These days, anyone can buy a camera or even a cell phone and take some pictures, but a Certified Professional Photographer (CPP) shows clients that they are a true professional in the field of photography.
Would you use a first-year resident doctor to save a few dollars on an operation? Of course not! When things matter, you've only got one shot. And there's no substitute for experience. Certification shows that your photographer took the time to learn how you perform to a higher standard. Certification makes it a critical difference!
Getting certified isn’t an easy process, either. With a failure rate of over 70%, a CPP candidate has to pass a rigorous exam and portfolio review of compulsory and client work. The process is designed to ensure that the photographer has a working knowledge of the technical and creative aspects of photography including posing, studio lighting, composition, and post-production. It takes most photographers several years of hard work to obtain this certification and many never complete it.
Here are just a few benefit from choosing a Certified Professional Photographer:
Consistency. CPPs know how to achieve great results—every time. You get a strong collection of images that tell your story, not a few lucky snapshots, and you will work with someone who knows how to produce a quality image under any circumstances.
Technical Skills. CPPs are more than picture takers. They are students of art, lighting, posing, fashion and even interior design. They combine these elements to create images that fit your unique style and become works of art you will treasure for generations.
Unique Artistry. CPPs have the skills to create unique, customized works of art—not cookie-cutter pictures. They follow an artistic vision. It’s your story captured as a collection of art.
Professionalism. When you hire a CPP, you know you're getting someone who is willing to go the extra mile to deliver the best possible images. They are business owners who thrive on customer service and satisfaction, and they continuously aim to produce products that exceed your—and their—best expectations. These images are keepsakes whose stories you'll tell time and time again and treasure forever.
Just about anyone can take a good picture every now and then. But when life's biggest moments are unfolding and there's just one chance to capture that perfect memory, don't risk it. Entrust your photography needs to a Certified Professional Photographer and see the difference for yourself.
Looking for a Certified Professional Photographer in your area? Go to Professional Photographers of America and make sure you click on the 'Show only Certified Professional Photographers (CPP).'